Study: Improving Cross-Channel Experience is Retailers’ Biggest Challenge

Improving the cross-channel customer experience and optimizing the supply chain ranked as retailers' biggest challenges in a new study by Oracle. The report also found that mobile access is key: Forty percent of retailers said that providing store associates with mobile access to customer, product, inventory and other information is critical to their business, along with providing the entire organization with a more consistent and complete view of the customer (40%).