Staples Reaches for the Mobile ‘Easy’ Button

While Staples has apps across platforms serving customers, the metrics were showing it that getting the m-dot strategy right was critical to the overall marketing strategy for the brand because this was the platform on which the customer was engaging with Staples’ other materials. "A huge number of our emails are opened on mobile," said Brian Tilzer, vice president of e-commerce and business development at Staples. "A large number of searches are coming through mobile. It shocked us."