Staples Prepares to Take on Amazon With Price Matching
It's difficult to think of many retailers with which Amazon.com doesn't compete. Despite what's seemed like a friendly relationship, office supplies retailer Staples may be preparing to take aim at the e-commerce giant during the holiday shopping season. An EcommerceBytes reader forwarded part of a survey Staples is conducting about the effectiveness of various advertisements. One question shows two ads and asks which one would make the respondent shop Staples more often — the ad with the words "price match guarantee" or the ad with the words "We'll Match Amazon's prices."