Smartphones Top Tablets as Driver of Sales, Report Finds

The growing use of smartphones by consumers, a shift in investments by technology companies and continued optimization strategies from retailers has officially landed smartphones on top as a driver of sales and traffic for retail companies. According to the State of Retailing Online 2016, conducted by Shop.org, Forrester Research and Bizrate Insights, mobile as a percentage of both online sales and traffic is now led by smartphones and not tablets.