Retailers, Take Note: Young Shoppers Don't Care About Owning Your Stuff
For decades, the common rite of passage into the adult world of commerce required the actual physical possession of the commodity. The object of desire sheathed in a protective layer of plastic needed unwrapping. There was the matter of storing and organizing one's good taste in orderly rows for others to see. A single technological stage earlier, teenagers were holding lustrous vinyl instead. Today, this formative act of consumption no longer requires we physically possess an object.