Belk

For decades, the common rite of passage into the adult world of commerce required the actual physical possession of the commodity. The object of desire sheathed in a protective layer of plastic needed unwrapping. There was the matter of storing and organizing one's good taste in orderly rows for others to see. A single technological stage earlier, teenagers were holding lustrous vinyl instead. Today, this formative act of consumption no longer requires we physically possess an object. 


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