Proving the Value of Facebook and Twitter to Your Business

Forty-six percent of social media followers feel shopping their retailers “reflects their personal lifestyles” vs. 21 percent of nonfollowers, according to a fourth quarter 2011 report from Motista. Among social media followers, 53 percent choose their retailers when they want to “indulge” themselves vs. 28 percent of nonfollowers. And 46 percent of social media followers feel their retailers add “joy and pleasure” to their lives vs. 20 percent of nonfollowers. Social media is an effective vehicle for building emotional connections, and stronger emotional connections lead to better business outcomes.