Provide Commerce Adds Personalized Gift Brand, Personal Creations, to Its Portfolio

SAN DIEGO, July 21 /PRNewswire/ -- Provide Commerce, Inc., the parent company of ProFlowers®, RedEnvelope®, Cherry Moon Farms® and Shari's Berries®, has acquired Personal Creations®, a leading personalized gifts company. Personal Creations' strength in personalization technology and processes, merchandising and new product development will complement the breadth of products that Provide Commerce offers its customers. Provide Commerce will leverage Personal Creations' robust marketing and manufacturing capabilities in the personalized gifting space to offer customers a wider range of products to choose from to send the perfect custom gift for any occasion. Personal Creations combines product development, systems and