Primal Wear Redesigns B2B Site

DENVER, CO (BRAIN)—Primal Wear has redesigned its business-to-business Web site, primaldealer.com, as well as its Online Dealer Sales Program. Navigation improvements allow retailers to easily browse between the company's branded and custom 2011 road, mountain, triathlon and lifestyle clothing lines, according to a press release. Primal's product line growth is reflected with expanded product content and detailed technology descriptions of proprietary fabrics and chamois designs. While ordering a given item, the site indicates if it has been carried by the shop before and if order quantities are shippable. The shopping cart is clearly visible on the left side of