No Store? No Problem. Kate Spade Lets You Shop Construction Site
For some brands, the mall of the future already has arrived. Affordable luxury label Kate Spade earlier this week unveiled shoppable scaffolding in New Jersey's Short Hills Mall, which makes it possible for consumers to interact with and purchase items from the brand before the store even opens. By taking a short personality quiz that's spread out across four touchscreens — the results of which can be shared on social media — the shoppable construction barricades also make it possible for the brand to gain insight into shoppers’ preferences in a particular region.