Nike Targets Overseas Expansion

Nike Chief Executive Mark Parker is taking the brand in a new direction, targeting overseas expansion — and not just with the Nike "swoosh" logo. Last week he set the ambitious goal of increasing sales 40 percent, to $27 billion, by 2015. To achieve that while Nike sales growth in the U.S. is slowing, he's betting on such markets as China, India and Brazil, and on their burgeoning middle classes.