Neiman Marcus Pilots ‘Table Commerce’
"Table commerce" (or perhaps "t-commerce") isn't a widely recognized channel of customer engagement, but The Neiman Marcus Group just may change that. Neiman Marcus is piloting three interactive tables from T1Visions in its Austin, Texas, Chicago, and Topanga, Calif., locations. The retail tables, prominently displayed in each store's shoe salon, feature a 32-inch Ultra HD 4K touchscreen, covered by a single continuous pane of glass that's customized in color per Neiman Marcus' specifications. The touchscreens are powered by T1Visions' OneShop application that allows shoppers to browse and filter Neiman Marcus' in-store and out-of-store inventory.