Mobile Commerce Boom Among 5 Key Trends Hitting Retailers

An "exponential" growth in shopping via smartphones and an increasing customer awareness of price promotions are some of the key retail trends identified by separate new reports from eBay and Nielsen. According to the latest eBay Online Business Index, nearly half of Australia's top eBay businesses said they would optimize online content for mobile. Almost a quarter (24 percent) said they would develop a mobile website, while more than 20 percent said they would develop a mobile app. According to eBay Vice President Deborah Sharkey, mobile commerce in Australia is growing at an exponential rate.