Michaels Launches Holiday Loyalty Program

Michaels has launched Make Your Joy, an online holiday planning tool. Users who register for the free application at Michaels.com/holidayplanner can create and manage their to-do lists, sync their calendars to Michaels events and view and share holiday project ideas. The program will send reminders to help users stay on schedule, as well as inspiration, ideas and chances to win prizes throughout the holiday season. “Many of our customers start planning early for the holidays so they can make homemade gifts and cards or design the perfect holiday home for entertaining family and friends,” said Paula Puleo, chief marketing