Macy's Embracing Technology to Mirror Online Shopping Experience

The success of its online sales is inspiring Macy's Chief Executive Terry Lundgren to make some changes to the in-store shopping experience, according to a story from Reuters. Macy's hopes to make customers feel as comfortable and ready to buy in-store as they do online. Some ideas include in-store kiosks that allows customers to see reviews and pay on the spot. Another idea is an electronic concierge in the cosmetics section to recommend skin care products. A few Macy's locations are already testing Beauty Spot kiosks with more appearing in other locations in the coming years, Lundgren said.