Lululemon Athletica Boosts E-Commerce Revenues 179% in Q1

E-commerce has been a growth engine for many retailers, but it's been a turbo-charged one for Lululemon Athletica. Net direct-to-consumer revenues for the yoga apparel retailer increased 179% in Q1 2012 compared to the same period last year, reaching $38.4 million. The digital segment's contribution to the company's overall revenues nearly doubled as well, rising from 7.4% in Q1 2011 to 13.5% for the three months that ended April 29, 2012. The e-commerce bonanza has contributed to Lululemon's strong growth overall. Net sales for Q1 were $285.7 million, up 53% from $186.8 million in Q1 of 2011. The retailer