Lord & Taylor Deploying Beacons in North American Stores

HBC Department Store Group announced yesterday it's deploying the Swirl in-store beacon marketing platform to deliver digital experiences to consumers’ smartphones while they shop in the company's department stores in Canada and the U.S. Using beacons installed in merchandising areas throughout stores, Hudson's Bay and Lord & Taylor will automatically deliver branded content and personalized offers to in-store shoppers through an array of company-owned and third-party mobile apps, the companies said in a press release.