Leaked Memo Says Apple Will Push Retail Store Shoppers Online

Apple might be implementing changes that discourage the kind of hype-building launch day lines that get headlines with each new device that goes on sale, according to a new memo reportedly from Apple retail chief Angela Ahrendts shared with retail store employees and obtained by Business Insider. At least for Apple Watch and the new MacBook, Ahrendts is directing store staff to push customers to order online, rather than try their luck at physical locations.