Kohl's Has a Millennial Problem

What’s wrong at Kohl's? While the department store responded to a weak holiday quarter with a round of pink slips, the answer more likely lies with its shoppers. Using the consumer intelligence collected by Prosper Insights, this analysis reviews why the disappointing holiday season at Kohl’s wasn’t a surprise, as well as a broader trend eroding the store’s customer base which could have a devastating impact on the retailer’s future.