Kohl's Embarks on Plan to Become the Most Engaging Retailer in the Nation
Kohl's CEO Kevin Mansell has stated that he intends to turn the company into the most engaging retailer in the nation. Even though the nationwide department store chain remains very profitable, Kohl's will face an uphill climb before it can claim the title of "most engaging retailer in the nation." Despite a seemingly impressive 2013 sales number, the retailer's sales were actually down 1.3 percent from the year earlier. Kohl's and other big-box retailers are having to come to terms with rapidly changing technology as well as the resulting changes in the shopping habits of American consumers.