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Have you ever been browsing the shelves at J.C. Penney and thought to yourself, "Boy, I need a new haircut?" Probably not. But the department store is hoping to change that by reinventing its 850 salons across the U.S. In a new partnership with Time-owned fashion magazine InStyle, Penney's will rebrand its salons into a "modern, cutting-edge salon concept" called The Salon by InStyle. The retailer will launch the project with 15 pilot locations this summer, with the nationwide rollout planned for 2016.
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- Companies:
- J.C. Penney
- Places:
- U.S.
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