J.C. Penney's Next Big Bet a Bit of a Head Scratcher
Have you ever been browsing the shelves at J.C. Penney and thought to yourself, "Boy, I need a new haircut?" Probably not. But the department store is hoping to change that by reinventing its 850 salons across the U.S. In a new partnership with Time-owned fashion magazine InStyle, Penney's will rebrand its salons into a "modern, cutting-edge salon concept" called The Salon by InStyle. The retailer will launch the project with 15 pilot locations this summer, with the nationwide rollout planned for 2016.