Golfsmith's Multichannel Shoppers Outspend Single-Channel Shoppers 4 to 1

Multichannel Golfsmith customers outspend their single-channel counterparts by a factor of four, according to analysis conducted by the retailer. "If you were a two-channel customer, which could be our catalog, 1-800 number or a web customer, you will spend four times" what a one-channel customer spends, said Golfsmith CEO Martin Hanaka during a recent conference call discussing the retailer's Q3 financial results.