Genesco Group Buys Ohio-Based Sports Merchandise Chain
Genesco's LIDS Sports Group, a merchandiser of sports-related headgear and novelties, has purchased Dayton, Ohio-based Cardboard Heroes, which has 19 retail locations in Ohio and Kentucky. Those include four Buckeye Room stores that sell Ohio State University sports merchandise. The purchase also includes the websites cheroes.com and buckeyeroom.com, where the same goods are available online. Terms of the deal weren't disclosed. LIDS Sports Group, based in Indianapolis, already had 936 headwear specialty retail stores, 151 sports fan retail stores and 57 team-specific professional sports and university athletics retail stores in North America.