Forever 21 Opening New Store Concept
Fast-fashion retailer Forever 21 is going after the bargain shopper with gusto. The Los Angeles-based company said it will debut a new store concept called F21 Red with a grand opening on May 3. The new concept will offer a larger selection of starting price points. In addition, the store will carry select pieces of Forever 21 apparel and accessories and looks from the company's other brands, including 21Men; Forever 21+, a large-size line; Forever 21 Girls; Forever 21 lingerie and shoes; and Love & Beauty, the company's cosmetic line.