Etsy Tests Similar Items Feature on Search Results Pages

Etsy is letting users opt in to a test of its search results page designed to help shoppers browse listings. Etsy wrote in a press release, "Browsing on Etsy can feel like a conversation. You enter a search, then you refine, navigate and click around in order to find the perfect item. Oftentimes you might see one or two items that stand out from the rest, but want to find more before making a purchase."