Etsy Gets into the Store Hosting Business

Etsy CEO Chad Dickerson made it clear to Wall Street that he was looking to Seller Services to help monetize the site now that Etsy is a public company, and on Tuesday, announced a new offering that puts it in the store-hosting business. Pattern by Etsy is just like a seller's Etsy Shop, but hosted outside of the Etsy marketplace. It's pitched to sellers as super-easy to set up. "Pattern uses all of your existing Etsy inventory, payments and order management tools, so all of the work you've put into your Etsy shop will be applied directly to your new standalone website."