Elle, H&M Launch E-Commerce Venture

Elle is giving H&M a gateway into e-commerce. Earlier this year, H&M postponed its plans to launch an e-commerce site in the U.S. until 2012, but that doesn’t mean the Swedish retailer is out of the game until then. Select items are available for purchase on Elle.com. The site will show four looks from H&M’s fall collection, with four or five pieces from each look that consumers can click to buy.