eCommerce Study Shows Retail-Integrated eCommerce Generates More Sales

_ SAN LUIS OBISPO, Calif., Aug. 3, 2011 /PRNewswire/ -- Shopatron has completed its 2011 Retailer eCommerce Study and, once again, the results show that retail-integrated eCommerce is boosting sales for both brands and retailers. The survey, answered by almost 1,000 Shopatron retail partners, gives insight into how eCommerce affects a consumer brands' online and in-store sales. And with over 90% of most brands' sales happening in retail stores, branded manufacturers considering direct-to-consumer eCommerce should take heed. (Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO) The survey results clearly demonstrate that retail-integrated eCommerce impacts how much brands sell online and through their retail partners. 46%