San Luis Obispo

_ SAN LUIS OBISPO, Calif., Aug. 3, 2011 /PRNewswire/ -- Shopatron has completed its 2011 Retailer eCommerce Study and, once again, the results show that retail-integrated eCommerce is boosting sales for both brands and retailers. The survey, answered by almost 1,000 Shopatron retail partners, gives insight into how eCommerce affects a consumer brands' online and in-store sales. And with over 90% of most brands' sales happening in retail stores, branded manufacturers considering direct-to-consumer eCommerce should take heed. (Logo: http://photos.prnewswire.com/prnh/20101109/SHOPATRONLOGO) The survey results clearly demonstrate that retail-integrated eCommerce impacts how much brands sell online and through their retail partners. 46%

By Scott Shrake How housefile analysis helps The Parable Group's Christian booksellers use catalogs to drive retail sales It was one of those "Aha!" moments, says Jim Seybert, vice president of marketing for The Parable Group, a company that 330 independent Christian booksellers nationwide turn to for catalog and retail marketing expertise. Seybert continues: "An early eye opener for me about the power of housefile analysis came several years ago when the folks at KnowledgeBase Marketing [then known as Dynamic Marketing] gave us some lifestyle summaries of who our stores' customers are and what they look like." Among