Ecko Promotes New Way of 'Branding'
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What would you do to get a lifetime discount at your favorite store? Would you, say, get an animal tattoo? That's what Ecko is hoping. The company's new Branded for Life program promises a 20 percent lifetime discount to any customer who gets either the brand's Rhino logo or the Marc Ecko Cut & Sew shears tattooed on their bodies.