E-Tailers Get a “B” in Customer Experience From Holiday Shoppers

Fifty-five percent of consumers rated their online holiday shopping experience as “good,” equivalent to a “B” grade, according to the Baynote Holiday Online Shopping Experience Survey. Twenty-three percent said they had an excellent experience and 17.6 percent said it was just average. Compared to last year, 51 percent of shoppers said their experience was the same compared to 46 percent who said it improved.