Does TOMS Think it's Too Good for Gmail's ‘Promos’ Tab?

Google's recent decision to pre-sort Gmail users’ messages by "primary," "social" and "promotions" tabs threw a lot of fashion brands for a loop. Email messaging is a strong mode of communication for online retailers, and now their messages are filed away immediately, relegated to third-most-important in the Gmail tab hierarchy, falling only one notch above spam. At the time of the change, a Google representative told Racked, "Gmail's new inbox is designed to help you manage email overload and take back control of your inbox."