Direct Mail Still Delivers for Multichannel Retailers, Epsilon Report Finds

According to Epsilon Targeting, B-to-B and B-to-C sales are on the rise as households and businesses break from the restrained spending of 2009. Epsilon Targeting's Annual Multichannel Trend Report, which is based on aggregated 2010 merchandise purchase data from the Abacus Cooperative database, indicates an increase in nearly all key metrics including transactions, sales per household or contact, average order size and transactions per household. Consumer sales and business offers are also showing growth in early Q1 2011 data.