Dick's Ship-From-Store Lowers Cost, Increases Speed

Dick's Sporting Goods is leveraging omnichannel fulfillment. Over the past four years, the retailer has rolled out omnichannel capabilities, providing the ability to create online orders in stores, create an endless aisle experience for customers, and ship orders placed in-store for free. In addition, Dick's has utilized vendors to ship directly to customers for several years, improving inventory turn.