Deal-a-Day Spending on the Fast Track

According to BIA/Kelsey, consumer spending on deal-a-day offers is expected to grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35.1 percent compound annual growth rate. While this is the most likely growth case, a number of variables will have an impact on the actual development of deal a day, such as growth in the number of cities/sites, registered users, transactions per year for the average user and the average price per transaction.