According to BIA/Kelsey, consumer spending on deal-a-day offers is expected to grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35.1 percent compound annual growth rate. While this is the most likely growth case, a number of variables will have an impact on the actual development of deal a day, such as growth in the number of cities/sites, registered users, transactions per year for the average user and the average price per transaction.
Fratrik
BIA/Kelsey released a new forecast on U.S. consumer spending on deal-a-day offers, which the firm expects will grow from $873 million in 2010 to $3.9 billion in 2015, representing a 35.1 percent compound annual growth rate.
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