CVS Caremark Bets on Mobile Innovation to Extend Stores Reach

CVS Caremark is intently focused on building its pharmacy business, with mobile playing a key role in helping customers manage their prescriptions while ensuring ongoing loyalty. While front-of-the-store sales are anemic in the face of stiff competition, CVS Caremark is experiencing gains in prescription sales and a growing business managing drug benefit plans for health insurers and employers. As consumers embrace mobile phones to bring added convenience to their wellness goals by simplifying prescription refills and remembering when to take prescribed medications, CVS is positioning itself to play an important role in enabling its customers to reach their goals.