Customer-Supplied Images Drive Social ROI at Urban Outfitters

It's all about the image. The world of social media is evolving from a text-driven experience to one that's fueled by images. Urban Outfitters is embracing the new social reality by leveraging customer-supplied photos on its website to increase the return on investment of its social initiatives. Social media marketing is transitioning from a tool used to help promote a retailer's brand to a device to help savvy retailers understand their customers and their preferences. Urban Outfitters has partnered with Curalate to host customer-supplied, shoppable Pinterest images on its website.