Charlotte Russe Rebrands Itself

As Charlotte Russe looks to reshape its brand after its sale last year to a private investment firm, the San Diego-based chain hopes to broaden its reach to a slightly older young female while remaining committed to its core demographic, the teen. Since being acquired last year by private equity firm Advent International Corp. for $380 million, the former publicly owned company is on a mission to sharpen its image by improving the quality of its merchandise as well as the styling, enhancing the in-store experience and offering customers increased affordability.