Best Buy Fights Showrooming in Star-Studded Holiday Ads
Best Buy has launched a star-studded holiday advertising campaign that attempts to combat showrooming with stories of in-store shopping successes. The retailer debuted its first holiday ad, featuring actor Will Arnett, Sunday during the World Series. Other upcoming spots will include appearances by LL Cool J, Maya Rudolph and Jason Schwartzman. "Consumers want the right gifts, at the right price, as easily as possible. Whether in store or online, there's no better way to shop for consumer electronics this holiday. Best Buy is the ultimate holiday showroom," Best Buy Senior Vice President of Marketing Scott Moore said in a statement.