Barnes & Noble testing in-store interactive play spaces

Barnes & Noble is testing 3,000-sq.-ft toy boutiques in five test stores: Enfield, Conn.; Manchester, Conn.; North Brunswick, N.J.; Holmdel, N.J.; and Bronx, N.Y. The play spaces incorporate interactive displays, creativity and learning through activities, scientific discoveries, and favorite children’s characters. In strategic partnerships with world renowned toy and games manufacturers, Barnes & Noble has created five interactive play areas — Building, Learning, Imagining, Creating and Playing — that are designed to offer children hands-on learning experiences in a fun, engaging and comfortable environment.“Barnes & Noble has always been a destination for families who want to foster a life-long