Balmain for H&M Collection Crashes Store’s Site Minutes After Launch, Sells Out At Locations Nationwide
The Balmain for H&M collection sold out within hours at many stores across the country. Video posted to Instagram showed shoppers running through an H&M store to buy sought-after pieces from the much-anticipated collaboration with the luxury brand. It even caused a stampede at the doors of another store, according to footage, which showed shoppers grabbing items off racks in bulk. There were even adults fighting over clothing in the fitting room.