Amazon Adds Group Gift Cards to Facebook

Facebook birthday greetings are the lowest level of well wishing. Or maybe they used to be. Now you can boost this laziest salutation with something that's not just tangible, but actually pretty solid: an Amazon.com gift card. Amazon is hoping to capitalize on your inability to go to the store, buy a card, scribble your name in said card and drop it in a mailbox with a new, aptly named Amazon Birthday Gift. The feature scours your Facebook friends for upcoming birthdays. Pick a worthy friend and hook them up with an Amazon gift card in $1, $5, $10 and $25 denominations.