Alibaba's 11Main.com Site is a Flop
After visiting the new beta site several times, I'm convinced that Alibaba's U.S. website 11Main.com isn't a dynamic selling site that will keep me up at night worrying about its competitive edge versus other retailers. The merchandise is very nice, unique and often organic. I can purchase antique rugs, organic toys and clothing for little kids, rare stamps, pottery, sheets, and bed linens, and fashions for the whole family. While the offerings are broad, I must say the fashion isn't exciting. Still in the beta stage, it could improve, but I was disappointed.