A Great Social Media Strategy Isn't Enough for Best Buy

As is always the case this time of year, I’ve been spending a lot of time pondering Best Buy. Most of the year, the superstore sits up on that hill near where I live, monolithic, and I don’t go near it. But as December and January contain both the holidays, and both of my children’s birthdays, it becomes, however briefly, a frequent stopping-off point for purchasing DVDs, games and, of course, electronics.