Promotional Strategy

Target to Offer Free Shipping to Holiday Customers
October 24, 2017 at 11:40 am

Target announced Monday that customers will receive free shipping for online purchases made from Nov. 1 through Dec. 23, as the big-box retailer looks to capture holiday shoppers. The offer will not include the typical $35 order requirement for free shipping, which is the company's policy the rest of the year. In addition to free…

Back-to-School Shopping Trends to Be Aware Of
September 18, 2017 at 9:09 am

Back-to-school shopping is one of the retail industry’s busiest seasons of the year. Now that summer is officially wrapping up, students and their parents spent the last few weeks scooping up everything necessary to make it through another school year. At ChargeItSpot, we recently released our “2017 Back-to-School Sales Report,” which examined the shopping behavior…

Creating the Optimal Coupon Mix for Personalized Marketing
August 30, 2017 at 10:30 am

The first ever coupon is believed to have been distributed in 1888 by Coca-Cola — a ticket for a “free cup of Coke” to help promote the drink. It's estimated that by 1913, one in nine Americans had redeemed at least one of the 8.5 million tickets distributed through mail, magazine inserts, sales representatives and company…

Fashion Retailer Uses New OOH Campaign to Lift Black Friday Sales
August 23, 2017 at 11:26 am

Traditional retailers with physical storefronts critical to their business have seen tremendous innovation in marketing strategies over the past several years as they endeavor to adapt to consumers’ rapidly changing purchasing habits and more complex paths to purchase. Often, it’s a question of survival, with the consumer now controlling much of the sales dynamic, dictating…

Promotional Analytics in Today's Retail World
August 22, 2017 at 2:45 pm

Target announced Monday that customers will receive free shipping for online purchases made from Nov. 1 through Dec. 23, as the big-box retailer looks to capture holiday shoppers. The offer will not include the typical $35 order requirement for free shipping, which is the company’s policy the rest of the year. In addition to free […]

Consumers Now Expect Free Shipping From Retailers
August 10, 2017 at 9:27 am

Earlier this week, Total Retail reported that nearly 90 percent of respondents to our recent survey, The Amazon Effect: How Retailers Are Adapting Their Businesses to Better Compete With the Industry Leader, said they “strongly" or “somewhat" agree that Amazon.com has changed consumers’ expectations for order delivery. Today, we look at how retailers view free…

Food and Jewelry: A Match Made in Heaven
July 19, 2017 at 11:54 am

I always love to learn about unique partnerships in the retail space, and I recently heard about one that involves two of my faves — food and jewelry — so I thought I’d share it with you. The partnership, which launched in June, is between online jewelry retailer BaubleBar and FoodKick by FreshDirect, an on-demand business…

'The Great Returns Race' Benchmark Q2 2016
June 16, 2017 at 3:41 pm

Target announced Monday that customers will receive free shipping for online purchases made from Nov. 1 through Dec. 23, as the big-box retailer looks to capture holiday shoppers. The offer will not include the typical $35 order requirement for free shipping, which is the company’s policy the rest of the year. In addition to free […]

'The Great Returns Race' Benchmark Q1 2016
June 16, 2017 at 3:39 pm

Target announced Monday that customers will receive free shipping for online purchases made from Nov. 1 through Dec. 23, as the big-box retailer looks to capture holiday shoppers. The offer will not include the typical $35 order requirement for free shipping, which is the company’s policy the rest of the year. In addition to free […]

The Comeback Kid: Cash-Back Offers Stir Renewed Interest for Consumers
June 6, 2017 at 8:10 am

When it comes to shopping, consumers have more power to influence retailers than ever before. However, fluctuating consumer behavior has made it a challenge for some retailers to predict what consumers will want week in and week out. In this new era of retail, consumers expect trouble-free, multichannel experiences; easy payment processes; quick savings; and…