Content Marketing
September 7, 2017 at 9:09 am
It's early September and kids in the U.S. are making their way back to school. For retailers, this time of the year requires months of planning for marketing campaigns, advertisements, discounts, order fulfillment, increased web traffic and much more. With every retailer and brand bringing their "A" game to win over consumers, how does one…
August 9, 2017 at 10:13 am
Retailers stand to benefit enormously from content marketing. When implemented successfully, content marketing can be used as a tool to attract more traffic to your site, build brand visibility and reputation, and even influence more conversions among your visitors. However, certain types of content are more valuable to retailers than others, and knowing how to…
August 7, 2017 at 10:43 am
Today’s consumers have nearly endless choices when it comes to shopping. In order to compete — and win — in this increasingly competitive marketplace, it’s critical for brands and retailers to provide consumers with the information they’re looking for when researching and purchasing products, including reviews, photos and videos submitted by others like them. There…
August 4, 2017 at 9:33 am
You’ve worked hard to attract browsers to your site, collect email addresses and write catchy subject lines. Now you just need to convince your subscriber to revisit your website and make a purchase. In order to persuade him or her to click through to your website and convert, you’ll want to have relevant, engaging content…
July 31, 2017 at 1:51 pm
In episode 103 of Total Retail Talks, recorded at the Total Retail Talks Live! event in Seattle, Natalie Brown, director, experiential marketing, Sur La Table, talks about the kitchenware retailer's goal of being more than just a place where consumers can get products for their kitchens. Sur La Table seeks to be a source of…
July 31, 2017 at 10:03 am
Video marketing content is undeniably powerful. It’s visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that it’s never been easier or more cost effective to create video content. Retail companies can…
July 28, 2017 at 4:31 pm
Video marketing content is undeniably powerful. It’s visual, engaging and interactive. Once the province of large companies with million-dollar ad budgets, video campaigns are now accessible to small business owners. The rise of streaming video and smartphone technology means that it’s never been easier or more cost effective to create video content. Retail companies can […]
July 26, 2017 at 10:59 am
You would think that writing a good product description would be just that. A description of the product should sell it, right? In fact, the process of writing a really effective product description is more nuanced. Here are eight steps you should follow to increase sales of your products: 1. Discover your "buyer persona." You've…
July 21, 2017 at 9:22 am
Temps are rising. Beverages are chilling. The beach is calling. It must be time to start your holiday planning! Whether the idea of holiday planning makes you feel festive or freaked out, you can’t ignore the flurry of potential revenue waiting to be unwrapped during the final months of the year. You may think you…
July 21, 2017 at 9:09 am
As digital marketers access new tools that remove the most common barriers to content creation, they're faced with a new problem: too many possibilities. With a wealth of potential, it can be difficult for brands to narrow their options to the perfect content type for their next consumer-facing campaign. A good place to start is…
