Analytics

Ask any retailer and they’ll tell you it’s rough out there. Scaling profitably has become the persistent headache most brands can’t overcome. There’s not a lot of patience in the market for retailers that are losing money. Digital-native brands that went public, like Allbirds and Warby Parker, are down 70 percent to 90 percent from…

I know you’re probably wondering if this article will be a blast on artificial intelligence based on the headline. You’ve come to the wrong place if you're looking for that. As you’ve probably witnessed, it seems every organization is looking at ways to bring in ChatGPT to improve processes and content — and retailers are…

According to Gensler's 2024 Design Forecast, experiences are no longer either/or; they're AND. Blending convenience and engagement during every touchpoint is critical, which is why over 60 percent of customers switch to a different brand following a poor experience. Engaging displays and immersive audio capture shoppers' attention, with 42 percent reporting that they pay attention…

In episode 40 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Maigari Jinkiri, vice president of business development at Celebrus, a customer data and fraud prevention solution. Listen in as Jinkiri provides an overview of the business and how it works with retailers (0:45), his professional background that led him to recently join Celebrus…

As the retail industry evolves, strategies for success have dramatically shifted. Gone are the days of static store layouts, now replaced by a dynamic, data-driven approach that requires ongoing iteration. For retailers to thrive in 2024, a refocusing of key performance indicators (KPIs) is essential. Central to this new approach is understanding and maximizing foot…

For the first time in seven months, U.S. retail sales have gone slightly down, according to monthly sales figures from the Commerce Department released Wednesday. October saw a 0.1 percent dip in retail sales over the month prior, suggesting a possible slowdown in consumers' spending after the summer and leading up to the holidays. The…

Many retailers think of Black Friday and Cyber Monday as a sprint to the finish line. Brand teams work feverishly around the clock to attract new customers, stand out from the competition, and boost sales. And they breathe a huge sigh of relief when Nov. 28 rolls around and Black Friday and Cyber Monday are…

Levi Strauss & Co, makers of the iconic jeans, faced some pretty serious belt-tightening earlier this year. In April, the company announced that “escalating costs of freight, labor and cotton, as well as lingering supply chain disruptions” and “bloated inventory” were decimating margins. The market was quick to respond, with shares dropping 16 percent that…

Just about any retailer or brand marketer is going to like the idea of using technology to better understand how consumers shop a store. But what they don’t tend to like is any possibility that the technology being used will upset and even alienate those shoppers. Stories regularly find their way into mainstream media about…

In 2023, a prevailing theme that has ensnared retailers is the phenomenon of consumer behavior. Both sentiment and spending have been unstable, leading business leaders through a whirlwind of changing strategies based on predictions that never quite came to fruition. Economists collectively anticipated that an impending economic downturn would dissuade consumers from depleting their savings.…