Analytics

Retail Analytics: More Than Just Numbers
April 11, 2018 at 12:49 pm

An ever-increasing number of retailers are searching for undiscovered opportunities using data science and machine learning. Massive volumes of data in storage networks are accumulating daily for retailers to explore, but without the right tools and methods to understand their meaning, it’s all just noise. Choosing the right high-performance computing technology, developing the best processes…

Org Changes Help Gap Get Back on Track
March 1, 2018 at 12:37 pm

In a keynote presentation at eTail West in Palm Springs, Calif., earlier this week, Noam Paransky, senior vice president, digital, Gap Inc., detailed how the retailer has transformed its organization to better position itself to serve today’s omnichannel consumers. Gap was one of the first mall-based retailers to have an e-commerce site, launching in 1997.…

E-Commerce Metrics Retailers Should Track
January 16, 2018 at 9:41 am

In today’s e-commerce environment, there's no shortage of data. However, what sets successful online retailers apart from the rest is how that data is analyzed and used. Savvy retail marketers are using the information they collect from consumer interactions online to better understand existing and prospective customer interests. These retailers then tailor marketing communications and…

Retailers Must Rethink Their Data and Analytics Strategies in 2018
January 10, 2018 at 11:39 am

How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…

Stand Out in a Global Economy by Understanding the Customer Journey
January 5, 2018 at 12:04 pm

Many major e-commerce players such as Amazon.com, Taobao, Tmall and JD.com have already gone global, and they’re erasing customer borders for other retailers. Now, merchants in countries like China can access consumers in the U.S. and vice versa. While reaching new customers worldwide has its benefits (Chinese customers account for about half of e-commerce purchases,…

Metrics That Matter: Retail Industry Benchmarks for 2018
December 22, 2017 at 10:22 am

How does my email program performance compare to others in my industry? Are the trends my business is experiencing in line with other retailers? Was the huge dip in sales specific to my program, or are my competitors having similar challenges? Is email even still relevant as a marketing channel? These are just a few…

The 2017 Fraudster Wish List
December 22, 2017 at 10:13 am

An ever-increasing number of retailers are searching for undiscovered opportunities using data science and machine learning. Massive volumes of data in storage networks are accumulating daily for retailers to explore, but without the right tools and methods to understand their meaning, it’s all just noise. Choosing the right high-performance computing technology, developing the best processes […]