Analytics

A Chat With Tom Ebling, Former Demandware CEO
November 8, 2017 at 6:27 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

How Wal-Mart is Using Data Visualization to Improve Business Decisions
October 27, 2017 at 1:21 pm

In a session this week at the Teradata Partners Conference in Anaheim, Calif., Stephen Brobst, chief technology officer of Teradata, and Heidi Daniels, director, analytics and visualization technologies, Wal-Mart, discussed how the retail chain is using visualization to turn data into action. Brobst kicked off the discussion by stressing the importance of making data visual…

How Hudson’s Bay Company is Making Analytics Reporting Easier
October 24, 2017 at 10:54 am

In a session yesterday at the Teradata PARTNERS Conference in Anaheim, Calif., Harjeet Komal, senior manager, systems integration, Hudson’s Bay Company (HBC), detailed how the retail business has developed an analytics reporting system to help streamline operations, increase efficiencies and, ultimately, boost the bottom line. HBC is working with MicroStrategy, an enterprise analytics platform, as…

Estée Lauder Names Michael Smith SVP and CIO
October 11, 2017 at 5:37 pm

The Estée Lauder Companies has a new senior vice president and chief information officer. The company recently named Michael Smith to the role. He reports to Estée Lauder Executive Vice President and Chief Financial Officer Tracey Travis. Smith brings a mix of IT, commercial and functional experience to this leadership role. Using his experience, Smith…

How to Leverage Price Elasticity Using Demand Analytics
October 6, 2017 at 10:35 am

Picture yourself at a farmers market shopping for tomatoes. It’s not something you absolutely need at the moment, and you know your local grocer sells them for much less than the vendor you’re talking to, so you haggle and get a lower price. Alternatively, imagine you stop to purchase apples but you don’t know how…

Promotional Analytics in Today's Retail World
August 22, 2017 at 2:45 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and […]

Personalization Made Easy
August 7, 2017 at 1:43 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and […]