Analytics

E-Commerce Metrics Retailers Should Track
January 16, 2018 at 9:41 am

In today’s e-commerce environment, there's no shortage of data. However, what sets successful online retailers apart from the rest is how that data is analyzed and used. Savvy retail marketers are using the information they collect from consumer interactions online to better understand existing and prospective customer interests. These retailers then tailor marketing communications and…

Retailers Must Rethink Their Data and Analytics Strategies in 2018
January 10, 2018 at 11:39 am

How many times has this happened to you: You visit your favorite department store and loyally purchase the same brands and products you’ve loved for years. A few days later, you receive a generic email promotion from the same department store for products and brands you have no interest in purchasing. This pattern continues for…

Stand Out in a Global Economy by Understanding the Customer Journey
January 5, 2018 at 12:04 pm

Many major e-commerce players such as Amazon.com, Taobao, Tmall and JD.com have already gone global, and they’re erasing customer borders for other retailers. Now, merchants in countries like China can access consumers in the U.S. and vice versa. While reaching new customers worldwide has its benefits (Chinese customers account for about half of e-commerce purchases,…

Metrics That Matter: Retail Industry Benchmarks for 2018
December 22, 2017 at 10:22 am

How does my email program performance compare to others in my industry? Are the trends my business is experiencing in line with other retailers? Was the huge dip in sales specific to my program, or are my competitors having similar challenges? Is email even still relevant as a marketing channel? These are just a few…

The 2017 Fraudster Wish List
December 22, 2017 at 10:13 am

IWA Wine Accessories (IWA) is a retailer and manufacturer of high-end wine cabinets, coolers and accessories, and sells its products to dealers and wholesale accounts as well as direct to consumer via its e-commerce site. Operating in multiple channels, IWA had business data (financials, inventory, order management, CRM, e-commerce) siloed in disparate technology systems, causing inefficiencies in marketing, […]

How Retailers Are Turning Big Data Into Better Decisions
December 12, 2017 at 11:45 am

In today’s competitive market, retail executives often find themselves suffering from one of the most perplexing questions of the digital age: “What do we do with all this data?” With the amount of information generated, gleaning meaningful, actionable insights is a challenge. This mountain of data gives way to “analysis paralysis” in many organizations as…

Using Analytics to Reimagine the ‘5 P's’ in Retail
December 7, 2017 at 12:33 pm

The use of data analytics across customer touchpoints and retail channels provides an opportunity for data scientists to revisit the “five P's” of marketing — place, people, product, price and promotion — and deliver a seamless shopping experience. New generation data analytics enable retailers to calibrate an optimal mix of the five P's and transform…

A Chat With Tom Ebling, Former Demandware CEO
November 8, 2017 at 6:27 pm

I was excited to interview Tom Ebling last week, a true retail technology leader whose stint as CEO of Demandware from 2010-2016 included growing the software company into a $300 million public company that was acquired by Salesforce for $2.8 billion in 2016. Prior to Demandware, Ebling was the CEO of Lattice Engines, ProfitLogic and…

How Wal-Mart is Using Data Visualization to Improve Business Decisions
October 27, 2017 at 1:21 pm

In a session this week at the Teradata Partners Conference in Anaheim, Calif., Stephen Brobst, chief technology officer of Teradata, and Heidi Daniels, director, analytics and visualization technologies, Wal-Mart, discussed how the retail chain is using visualization to turn data into action. Brobst kicked off the discussion by stressing the importance of making data visual…