Sentiment Data Gave Retailers an Inside Edge for Back-to-School Timing and Promotions
Every year retailers try to optimize back-to-school inventory and promotions so that parents and stores alike have a positive shopping experience. With so many store choices, retailers really need to be on top of their game at this time of year.
One important task for retailers is to balance availability and promotion of stock without sacrificing service. Without access to data from previous years or insight into shopper sentiment, however, it's challenging to make adjustments that can drive improvements for future years. Sales data can tell part of the story, but customer sentiment helps fill in the "softer" metrics that numbers alone just can't provide.
Matt Laukaitis is the Executive Vice President and Global General Manager of SAP’s Consumer Industries organization and is responsible for the team’s people and business strategies, solutions portfolio, partner ecosystem, performance, and customer success. Â
Since joining SAP as an account executive in 2004, Matt has held a variety of positions of increasing responsibility, and prior to his current role served as Senior Vice President and Managing Director of SAP’s Consumer Industries in North America. Along the way, he has been fortunate to work with a tremendous team of dedicated professionals helping SAP’s customers with their digital transformation into an intelligent enterprise for measurable outcomes.
Prior to SAP, Matt worked in sales and sales leadership positions at IONA Technologies, Netfish (IONA Technologies), RR Donnelley, and Apple.Â
