Which Retailers Are Most at Risk for Showrooming by Amazon Customers

In the largest showrooming study to date, Placed identified Best Buy and Target as high-risk retailers for Amazon.com customers to view offline and buy online. Surprisingly, Best Buy and Target weren’t the most at risk for showroomers taking over their aisles. The results from the Placed: Aisle to Amazon Study found that consumers who showroom and then purchase on Amazon are 20 percent more likely to visit Best Buy and 15 percent more likely to visit Target than average, but Bed Bath & Beyond, PetSmart and Toys”R”Us all face greater risk.

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